How are you perceived by your customers?
Winning Solutions, Inc. (WSI) can provide your
business or corporation, whether large or small,
with a unique and lasting corporate image. Branding
is one of the most important factors in making your
company easily identifiable. WSI's strong
an appealing corporate logo, or help improve and
revise a current logo, as well as help you obtain
brochures, business cards, letterheads, and of
course, design and build your corporate website.
There is no better time than right now to start
identifying yourself and your business.
Contact us to find out
Common and Corporate Image Questions
What is a Corporate Identity or Corporate Image?
A corporate identity or corporate image is a
logo or branding image and accompanying design
elements that are associated with your company
or business. Your corporate identity includes a
logo, business cards, letterheads, brochures, a
company website, as well as many other elements.
A solid corporate identity can leave a lasting
impression on prospective clients and current
Here is a list of typical corporate identity
and corporate image items and materials.
- Product trademarks
- Business cards
- Marketing materials
- Office documents
- Tradeshow displays
WSI can assist you in the development, design
and creation of a strong corporate image and
identity. Contact us
at either our Ames, Iowa (Midwest) or Fort
Myers, Florida (Southeast) offices to learn more
print design and corporate identity services
How do I know if I need a Corporate Identity or
If you contact anyone outside of your
company, business or organization, then you need
a corporate identity.
The true power of a corporate identity is in
consistency across all forms of outward
communication with clients or customers. Your
logo, website, contact information and slogan
should be worked into your business cards,
letter head, brochures, website and office
If you haven't addressed any of these items
before now, then now is a perfect time to start
your corporate identity process. If you have
questions or need help in accessing your
corporate identity needs, feel free to
contact a WSI
representative or designer at either our
Ames, Iowa (Midwest) or Fort Myers, Florida
What if I already have a Corporate Identity, but
it is outdated and needs a fresh look?
A good corporate identity will last between
15-20 years on average. This timeframe is based
on a consistency in services, products and
business model. Changes in business
direction or product focus can lead to the need
to readdress your corporate identity.
WSI can revamp your current corporate
identity. Perhaps your business has changed
focus, and your original logo doesn't fit with
your new focus. WSI can take elements of your
old logo, and implement new elements,
essentially tailoring your corporate identity to
fit your needs.
Or may be you have a new product that you
would like to create marketing materials for
which will need to include your corporate
identity. WSI can integrate and develop a
common theme to all of your business documents.
Contact us at
either our Ames, Iowa (Midwest) or Fort Myers,
Florida (Southeast) offices to learn more about
print design and corporate identity services
What if I already have a business logo and only
need some new business materials?
WSI can examine your corporate or business
materials and help you create new materials or
revamp old materials. If you are looking for
letterhead or new business cards that
incorporate your current logo, we can assist you
in the process. If you are looking to launch a
new product or services and would like to create
marketing materials that include your image or
identity we can assist you there too.
What is the difference between rights reserved
illustration verse royalty free illustration? Why
should or shouldn't I use them in my corporate
A rights reserved images or artwork means
that anyone that uses the artwork must pay a fee
for the right to use the image or illustration.
Some image providers will only offer rights to
an image or illustration for a set number of
people or for a limited medium. With a rights
reserved illustration, clipart or image you
reduce the chance of someone else using the same
artwork that you are using.
Typically rights reserved images will only be
available for a set amount of time before having
to repurchase the image. Rights reserved images
shouldn't be used in logos or trademarks as a
third party has rights to the image and it's
use. If they decide they don't want you to use
the image anymore, they can legally request that
you discontinue use of the image or
A royalty free image means that you can
purchase the image and use it however you want
and for what ever you desire. Royalty free
images don't expire, but are also available for
anyone to purchase at anytime. If you use a
royalty free illustration or graphic in your
corporate identity there might be a chance
that someone else is also using that very same
illustration. This might lead to confusion for
your clients and customers. It is important that
your corporate image is unique to you.
WSI suggests against using either rights
reserved or royalty free illustrations or images
in your corporate identity. It is fair better
for you to invest in custom
illustration for these types of situations.
What is an EPS file? Do I need one for my logo?
An EPS file or encapsulated post script file
is a vector based
illustration. It is important to have a copy
of your logo in EPS format. EPS is a fairly
standard format and will allow you to submit
your logo to various design companies. By
using an EPS file you can insure your logo will
look the same and retain consistency in
materials created by different designers.
Vector artwork is also scalable, where other
types of artwork are not. Scalable artwork will
appear the same no mater what the display size
is. If your logo is in a vector format it will
appear crisp and clean on something as small as
a business card and retain it's clarity when
scaled up to the size of a billboard.
WSI provides our clients with EPS versions of
any created artwork. This allows our clients to
use their custom created artwork for other
We like what we see and want to begin a
relationship with you, however, we're located
hundreds of miles away from your office and no where
near Iowa or the Midwest - will this work?
We have had, and continue to develop,
numerous relationships with clients that are not
located around either our Ames Iowa, or Ft.
Myers Florida locations. Some of our clients are
not even in the Midwest or Southeast.
Depending on the scope of the corporate
identity services required, face to face
meetings are not necessary to develop a
corporate identity or print design materials.
Many of our clients enjoy sitting in the comfort
of their own office or home and conducting a
phone or shared desktop meeting with one of our
marketing specialists or design experts.
Our attention to detail and customer service
has helped us complete many design projects
without ever having a face to face discussion
with the client.
Contact either our Midwest (Ames, Iowa) office
or our Fort Myers, Florida location today
for a free consultation or to begin your
corporate identity or marketing process with us.