"We have been very pleased with the competent, prompt and courteous service they have provided to us."

Stu Perlman
Monarch/USESI (New Jersey)
Corporate Identity - Image of yellow, red, blue and green puzzle pieces.

Corporate Identity

How are you perceived by your customers?

Winning Solutions, Inc. (WSI) can provide your business or corporation, whether large or small, with a unique and lasting corporate image. Branding is one of the most important factors in making your company easily identifiable. WSI's strong graphic design department can create an appealing corporate logo, or help improve and revise a current logo, as well as help you obtain brochures, business cards, letterheads, and of course, design and build your corporate website.

There is no better time than right now to start identifying yourself and your business. Contact us to find out more.

Common and Corporate Image Questions

What is a Corporate Identity or Corporate Image?

A corporate identity or corporate image is a logo or branding image and accompanying design elements that are associated with your company or business. Your corporate identity includes a logo, business cards, letterheads, brochures, a company website, as well as many other elements. A solid corporate identity can leave a lasting impression on prospective clients and current clients alike.

Here is a list of typical corporate identity and corporate image items and materials.

  • Logo
  • Product trademarks
  • Letterhead
  • Business cards
  • Websites
  • Presentations
  • Marketing materials
  • Brochures
  • Slogans
  • Office documents
  • Signage
  • Tradeshow displays

WSI can assist you in the development, design and creation of a strong corporate image and identity. Contact us at either our Ames, Iowa (Midwest) or Fort Myers, Florida (Southeast) offices to learn more about the graphic design, web design, print design and corporate identity services we offer.

How do I know if I need a Corporate Identity or Corporate Image?

If you contact anyone outside of your company, business or organization, then you need a corporate identity.

The true power of a corporate identity is in consistency across all forms of outward communication with clients or customers. Your logo, website, contact information and slogan should be worked into your business cards, letter head, brochures, website and office documents.

If you haven't addressed any of these items before now, then now is a perfect time to start your corporate identity process. If you have questions or need help in accessing your corporate identity needs, feel free to contact a WSI representative or designer at either our Ames, Iowa (Midwest) or Fort Myers, Florida (Southeast) offices.

What if I already have a Corporate Identity, but it is outdated and needs a fresh look?

A good corporate identity will last between 15-20 years on average. This timeframe is based on a consistency in services, products and business model.  Changes in business direction or product focus can lead to the need to readdress your corporate identity.

WSI can revamp your current corporate identity. Perhaps your business has changed focus, and your original logo doesn't fit with your new focus. WSI can take elements of your old logo, and implement new elements, essentially tailoring your corporate identity to fit your needs.

Or may be you have a new product that you would like to create marketing materials for which will need to include your corporate identity.  WSI can integrate and develop a common theme to all of your business documents.

Contact us at either our Ames, Iowa (Midwest) or Fort Myers, Florida (Southeast) offices to learn more about the graphic design, web design, print design and corporate identity services we offer.

What if I already have a business logo and only need some new business materials?

WSI can examine your corporate or business materials and help you create new materials or revamp old materials. If you are looking for letterhead or new business cards that incorporate your current logo, we can assist you in the process. If you are looking to launch a new product or services and would like to create marketing materials that include your image or identity we can assist you there too.

What is the difference between rights reserved illustration verse royalty free illustration? Why should or shouldn't I use them in my corporate image?

A rights reserved images or artwork means that anyone that uses the artwork must pay a fee for the right to use the image or illustration. Some image providers will only offer rights to an image or illustration for a set number of people or for a limited medium. With a rights reserved illustration, clipart or image you reduce the chance of someone else using the same artwork that you are using.

Typically rights reserved images will only be available for a set amount of time before having to repurchase the image. Rights reserved images shouldn't be used in logos or trademarks as a third party has rights to the image and it's use. If they decide they don't want you to use the image anymore, they can legally request that you discontinue use of the image or illustration.

A royalty free image means that you can purchase the image and use it however you want and for what ever you desire. Royalty free images don't expire, but are also available for anyone to purchase at anytime. If you use a royalty free illustration or graphic in your corporate identity there might be a chance that someone else is also using that very same illustration. This might lead to confusion for your clients and customers. It is important that your corporate image is unique to you.

WSI suggests against using either rights reserved or royalty free illustrations or images in your corporate identity. It is fair better for you to invest in custom illustration for these types of situations.

What is an EPS file? Do I need one for my logo?

An EPS file or encapsulated post script file is a vector based illustration. It is important to have a copy of your logo in EPS format. EPS is a fairly standard format and will allow you to submit your logo to various design companies.  By using an EPS file you can insure your logo will look the same and retain consistency in materials created by different designers.

Vector artwork is also scalable, where other types of artwork are not. Scalable artwork will appear the same no mater what the display size is. If your logo is in a vector format it will appear crisp and clean on something as small as a business card and retain it's clarity when scaled up to the size of a billboard.

WSI provides our clients with EPS versions of any created artwork. This allows our clients to use their custom created artwork for other mediums.

We like what we see and want to begin a relationship with you, however, we're located hundreds of miles away from your office and no where near Iowa or the Midwest - will this work?

We have had, and continue to develop, numerous relationships with clients that are not located around either our Ames Iowa, or Ft. Myers Florida locations. Some of our clients are not even in the Midwest or Southeast.

Depending on the scope of the corporate identity services required, face to face meetings are not necessary to develop a corporate identity or print design materials. Many of our clients enjoy sitting in the comfort of their own office or home and conducting a phone or shared desktop meeting with one of our marketing specialists or design experts.

Our attention to detail and customer service has helped us complete many design projects without ever having a face to face discussion with the client. Contact either our Midwest (Ames, Iowa) office or our Fort Myers, Florida location today for a free consultation or to begin your corporate identity or marketing process with us.

Iowa Headquarters
(MIDWEST)
103 E. 6th St., Suite 101
P.O. Box 726
Ames, Iowa 50010
Tel: (515) 239-9900
Fax: (515) 239-9800

Driving Directions to the Ames Iowa Headquarters
Florida Headquarters
(Southeast)
4200 Evans Ave., Suite 10
Fort Myers, Florida 33901
Tel: (239) 267-2749
Fax: (239) 267-9936
Caribbean & Latin America
(Puerto Rico)
Tel: (787) 303-0042
South Dakota - Sioux Falls
Tel: (605) 496-9580
Texas - Austin
Tel: (512) 593-1056
New Mexico - Albuquerque
Tel: (505) 289-1364
Iowa/Illinois - Quad Cities/Muscatine
Tel: (563) 316-2378
North Carolina - Asheville
Tel: (828) 278-2323
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Partner Locations
Cedar Rapids, Iowa
 
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