In any design or development of any form 
								there is a golden rule, "Form follows function." 
								This statement is a direct reference to 
								usability and process flow. Function is what any 
								process does, form is how that function appears.
								Let's look at a quick example of a process 
								and identify it's form and function.  For 
								our example we will use a basic contact form on 
								a website. The "function" of the contact form is 
								to collect information from a user and send the 
								collected information in the form of a response 
								to a recipient. The "form", in this case, is how 
								the contact form is displayed to the user and 
								how the response is formatted for the recipient. 
								The entire process of filling out the contact 
								form, sending it, and receiving it is the 
								process flow.
								Lets pick this process apart a little more in 
								the form of a table that shows us the whole 
								process flow, functions and forms.
								
								
									
										| Process Flow for Contact Form of a 
										Website | 
									
										| Function | Form | 
									
										| Collect Contact Information | Website Contact Form | 
									
										| Send Contact Information | Email through Email Server | 
									
										| Receive Contact Information | Email in Recipients Email Box | 
								
								Every function in the process has a form in 
								which it appears. All the functions in a process 
								and how they are organized are the process flow. 
								Reviewing the functions and forms in a process 
								and optimizing them for people that us them is 
								the very essence of usability.
								The more complicated a system or process is, 
								the more attention needs to be given to process 
								flow and its optimization. If something is 
								difficult to users, chances are they won't use 
								it. If your website forms or online shopping 
								cart require 30 different steps to complete, 
								there is a good chance that a usability issue 
								will prevent the use and or purchase of your 
								products and services.
								WSI focuses on usability and process flow 
								from the very start. Our designers are 
								constantly asking, why is this step in this 
								process?, what is this step doing?, does this step 
								make sense to the user?
								To learn more about usability, process flow 
								optimization, and form or application layout
								contact one of our 
								design specialists at either our Ames, Iowa 
								(Midwest) or Ft Myers, Florida (Southeast) 
								office locations.