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Access for Marketing

Support Article

Marketing efforts can generate a lot of data. If you conduct campaigns and need to report on the results to know if you are getting your money's worth, Microsoft Access can be a great tool. Do you get advertising results reports from a variety of sources like direct mail, email, call centers etc.? Wouldn't it be great if you could bring all of these results together and get accurate reports? Wouldn't it be even better if you could get nice charts and graphs? Well you can. Microsoft Access is a powerful tool and we know how to help you get the most out of this great relational database. Don't be scared if someone tells you that your dataset is too large. We can put your data into Microsoft SQL Server Express or one of the bigger versions like Microsoft SQL Server Standard or Microsoft SQL Server Enterprise. In most cases Access' own built in database will be sufficient and when it isn't Microsoft SQL server can step in. The beauty of Microsoft Access is that depending on your skill level and available time you can do some or all of the database development yourself. If you don't have the necessary time or skill you can call on one of the Access professionals at Winning Solutions, Inc. to do it for you. Our Access professionals can show how they solved your problem or just get it taken care of and not bother you with the details. With Winning Solutions, Inc. this is entirely up to you.

Whether you are a dedicated marketing firm or a marketing department within a small, medium or large business we can provide the Microsoft expertise you need.

If you are worried about how to distribute reports on the web if your database is in Access, have no fear, Winning Solutions, Inc. can build the necessary web pages (including sophisticated functions like user management and control, setting of criteria before generating the report and more) If you do not have the infrastructure to host a web reporting system, Winning Solutions, Inc. can take of that for you too. Thanks to our hosting partners 5 data centers in the U.S. and Europe which contain 70,000 servers we have the hosting resources necessary to support your business.

Next you may need to perform reporting against internal or client databases track actual sales, customer retention, dealer/agent performance and other key performance indicators. Winning Solutions, Inc. can integrate that directly into your marketing database.

Don't worry about having to buy a lot of Microsoft Access licenses if you have a large number of users. First, you may already have the licenses you need, depending on which version of Microsoft Office your business has licensed. It is important to keep in mind, that only database users who will be making modifications to the programming of the database need a Microsoft Access license. Persons who are simply viewing and entering data only need the free Microsoft Access runtime.

Developing a reporting system like this is typically not cost prohibitive for most organizations. Access provides a programming environment that is highly productive.

If your I.T. department or other programmers tell you not to use Access, it may be because Access is so efficient that it puts them out of a job! Many programmers and I.T. departments recommend tools that are more complex to use, so you have a much lower chance of being able to do anything yourself or heaven forbid do something faster or better than they can.

Access if allows for rapid development, is cost effective and very powerful. WSI has been in the business of providing as much or as little Access programming and support as needed by each of our many clients in the United States and from several other countries. We are ready to assist you with Microsoft Access today, please call, chat, email us today, so we can start helping you.

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